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Ever wondered how Pinterest can be a game-changer for your business? As a Pinterest marketer, I’ve spent a significant amount of time creating and perfecting Pinterest strategies.
Let’s discuss the 12 most popular Pinterest categories and see how they can help your business stand out.
The most popular Pinterest categories include Home Decor, DIY and crafts, Food and drink, Women’s Fashion, Health and fitness, Beauty, Education, Travel, Gardening, Photography, Kids and parenting, and Technology.
Understanding Pinterest Categories
Pinterest categories, what’s the fuss? Users search Pinterest for inspiration, often browsing through categories that spark their interest.
Aligning your business with these popular categories increases your chances of visibility and connects you with an interested audience.
Why These Categories Matter
Pinterest isn’t just a place for pretty pictures – it’s a platform where people plan, dream, and take action. Knowing which categories capture the most attention helps you create content that connects.
Whether you’re inspiring home makeovers, crafting recipes, or sharing style tips, these categories show where Pinterest users spend their time and energy.
Home Decor
Leading the pack is the ever-favorite Home Decor category, a hot spot for all those captivated by the charm of home makeovers. It’s a bustling hub on Pinterest, with millions seeking inspiration on furniture choices, color palettes, and unique designs.
For those in the home decor or interior design sphere, particularly those with a love for farmhouse style, take note! This is your arena.
The possibilities are limitless, from curating boards themed around different home styles, trending designs, or even specific rooms.
I’ve had the pleasure of collaborating with a client specializing in farmhouse home decor, and I’ve witnessed the transformative impact of featuring products within beautifully curated spaces. It’s a proven strategy to heighten engagement and increase click-through rates.
Why It’s Popular:
Home Decor is one of Pinterest’s power categories, with over 83% of weekly users saying the platform inspires their home projects. Trends like ‘Japandi style’ or ‘biophilic design’ have seen a steady rise, making it a go-to for both dreamers and doers.
Demographics Insights:
Home Decor appeals mostly to women aged 25-45, including homeowners and renters planning renovations, decorating new spaces, or refreshing their style on a budget.
DIY and Crafts
Pinterest and DIY go together like peanut butter and jelly! It’s the perfect platform for crafters, makers, and DIY enthusiasts. If your business involves DIY projects or crafts, Pinterest can be a game changer for you.
From knitting patterns to furniture restoration, this category attracts a highly engaged audience.
Why It’s Popular:
The DIY and Crafts category continues to thrive, with searches for ‘easy DIY crafts’ and ‘upcycled furniture’ growing by over 50% in the past year. People are seeking creative outlets that also help them save money.
Demographics Insights:
This category spans all ages, from teens trying out TikTok-inspired crafts to retirees looking at hobbies like woodworking or knitting.
Food and Drink
Fellow foodies, this one’s for you! Pinterest is a hub for recipes, culinary inspiration, and the latest in food and drink trends. Whether you run a bakery, restaurant, or food blog, Pinterest offers you a platform to showcase your tantalizing treats and dishes.
Remember to capture high-quality, mouth-watering images of your food. Trust me on this, a delicious-looking pin can drive tons of traffic!
My wife, a small business owner selling cake jars, saw her business take off after consistently sharing easy-to-follow pins in this category. It just goes to show the power of Pinterest!
Why It’s Popular:
Food and Drink is a Pinterest favorite, with recipes for ‘one-pot meals’ and ‘healthy desserts’ topping search charts. Seasonal favorites like holiday cookies and summer BBQ ideas also spike engagement.
Demographics Insights:
Food lovers of all skill levels – home cooks, busy parents, and aspiring chefs – make up this audience. They’re looking for inspiration for quick meals, party dishes, and creative twists on classics.
Women’s Fashion
The Women’s Fashion category is a bustling place, full of trendy outfits, seasonal styles, and fashion tips.
If you’re in the retail or fashion industry, creating themed boards for different styles, seasons, or even specific clothing items can work wonders for your engagement. My fashion retailer clients have seen significant sales boosts by regularly posting outfit inspirations.
Why It’s Popular:
Women’s Fashion keeps Pinterest stylish, with trends like ‘capsule wardrobes’ and ‘vintage aesthetics’ gaining momentum. This category thrives year-round, but searches for outfits peak during seasonal transitions and holidays.
Demographics Insights:
This category appeals largely to women aged 18-35, from young professionals planning chic workwear to trendsetters seeking bold statement pieces.
Health and Fitness
In this era of wellness-focused lifestyles, it’s not surprising that the Health and Fitness category is booming on Pinterest. Users are actively looking for exercise regimes and nutritious recipes as they strive to enhance their personal health.
While I’m not a fitness coach, I’ve personally witnessed the power of Pinterest in this arena. For businesses selling fitness equipment, offering personal training services, or even sharing wholesome recipes, Pinterest provides an impressive platform to reach a vast audience interested in bettering their health.
Why It’s Popular:
Pinterest users are all about balance, with searches for ‘yoga routines for beginners’ and ‘meal prep ideas’ consistently climbing. Fitness challenges and wellness plans dominate at the start of the year.
Demographics Insights:
This category draws in men and women aged 25-45, including beginners taking their first fitness steps and wellness enthusiasts fine-tuning their routines.
Beauty
Next up is Beauty, a category brimming with makeup tutorials, skincare tips, and product reviews. The beauty industry is thriving on Pinterest, making it an excellent platform for beauty brands, makeup artists, and skincare enthusiasts.
Remember, users want to see ‘before and after’ results, step-by-step tutorials, and product benefits. I’ve seen beauty brands skyrocket their followers count just by consistently sharing helpful and engaging content in this category.
Why It’s Popular:
Beauty remains a Pinterest staple, with searches for ‘clean beauty products’ and ‘natural skincare routines’ booming. Users also love exploring step-by-step makeup tutorials for everyday and special occasions.
Demographics Insights:
Beauty content attracts women aged 18-35, especially those looking through trends in skincare, hairstyles, and makeup hacks.
Education
As the trend of homeschooling and online learning took off during the pandemic, my family and I found the Education category on Pinterest to be an incredible tool for supplementing our boys’ learning.
Whether you’re an online instructor, an educational platform, or even a traditional institution, Pinterest can connect you with an eager audience seeking knowledge.
During our pandemic homeschooling journey, we found educational infographics, helpful learning strategies, and resource guides to be particularly engaging. We discovered that ‘how-to’ pins were a big hit in this category, often offering practical solutions and ideas for making learning more fun and effective.
Why It’s Popular:
Education-related content is on the rise, with searches for ‘study hacks’ and ‘classroom decor ideas’ spiking at the start of the school year. Online learning resources also see steady growth.
Demographics Insights:
This category connects with teachers, parents, and students of all ages looking for ways to stay organized, learn efficiently, or inspire creativity.
Travel
Who can resist the allure of an enticing travel destination? Pinterest’s Travel category is brimming with enchanting locales, savvy travel advice, and vacation planning inspiration. It’s an outstanding platform for travel agencies, bloggers, and photographers to showcase their adventures.
A remarkable story I came across? A travel blogger who successfully doubled their website traffic simply by sharing a series of pins highlighting ‘hidden travel gems’. If this isn’t a testament to the potential of Pinterest in the travel industry, I’m not sure what is!
Why It’s Popular:
Travel planning is huge on Pinterest, with users seeking ‘budget-friendly destinations’ and ‘road trip itineraries.’ Searches for eco-friendly travel and unique accommodations like treehouses are also trending.
Demographics Insights:
Travel enthusiasts aged 25-40 dominate this category, from solo adventurers to families planning their next getaway.
Gardening
My personal passion for lawn care and gardening has found a home on Pinterest. For those in the gardening or landscaping industry, it’s the perfect space to showcase your knowledge and product line.
I’ve seen firsthand how Pinterest can make a difference in this field. By pinning accessible tips for lawn care and creating step-by-step tutorials for homemade planters, I’ve managed to cultivate a dedicated following.
This engagement, over time, has turned into a measurable increase in product interest and sales in the lawn care and gardening sector. It’s a clear indicator of the substantial influence Pinterest holds in the world of gardening.
Why It’s Popular:
Gardening content flourishes in spring, with searches for ‘easy-to-grow vegetables’ and ‘indoor plants for beginners’ leading the pack. Pinterest users love sustainable gardening tips too.
Demographics Insights:
Primarily women aged 30-55, including homeowners with yards and apartment dwellers embracing small-space gardening, engage with this category.
Photography
Whether for professional photographers or hobbyists, Pinterest’s Photography category is a bustling hub of inspiration and tips. Showcase your work, share photography tips, or even pin gear recommendations. Remember, Pinterest is a visual platform, so your stunning images will speak volumes.
Why It’s Popular:
Photography tips and inspiration thrive on Pinterest, with searches for ‘phone photography tips’ and ‘portrait poses’ trending. Seasonal themes like fall foliage or holiday lights add creative flair.
Demographics Insights:
Amateur and professional photographers alike, spanning ages 20-40, engage with this category to increase their skills and find unique inspiration.
Kids and Parenting
Parents are consistently searching for advice, product suggestions, and fun activities for their children. If your business caters to kids or parents, the Kids and Parenting category on Pinterest is a great place to focus your efforts.
As a parent, I’ve turned to Pinterest numerous times, seeking everything from child-friendly products to insightful parenting strategies and even unique ideas for birthday celebrations.
So, if you’re marketing child-related products, providing guidance for parents, or sharing engaging activities for children, this category is truly a treasure trove.
Why It’s Popular:
Parents turn to Pinterest for everything from ‘easy kid-friendly meals’ to ‘birthday party themes.’ Popular trends include sensory play activities and chore charts.
Demographics Insights:
This category resonates with parents of young children, especially moms aged 25-40 looking for creative ways to simplify and enrich their kids’ lives.
Technology
Wrapping up our list is the dynamic Technology category. This buzzing hub on Pinterest draws tech enthusiasts, and curious users alike, all eager to stay updated with the latest gadgets, reviews, and tech-savvy advice.
If you, like me, share insights about tech products or services, Pinterest can be your go-to platform. Leveraging my own experience with a smart home blog, I’ve found that sharing in-depth product reviews, user-friendly guides, and practical tech tips can be a powerful way to engage your audience.
Why It’s Popular:
Tech-savvy users explore ‘best productivity apps’ and ‘home office setups’ on Pinterest. Searches for trending gadgets and tutorials like ‘how to use AI tools’ are on the rise.
Demographics Insights:
This category attracts young professionals and tech enthusiasts aged 20-40 seeking practical tips and the latest innovations.
Tips for Maximizing Pinterest Categories
How to Maximize These Categories
- Use Seasonal Trends: Categories like DIY, Food, and Travel surge during holidays or summer. Plan your content calendar accordingly.
- Focus on Visuals: Pinterest is all about aesthetics. Use high-quality images that pop, and make your pins stand out with a clean design.
- Be Consistent: Posting regularly helps the Pinterest algorithm recognize your content as fresh and relevant.
- Experiment with Keywords: Use Pinterest search to find trending terms for each category and include them in your pin descriptions.
Remember, regardless of the category, a few best practices will always stand you in good stead. Regular pinning and strategic board curation can make a massive difference to your visibility. And never underestimate the power of SEO for your pins and boards.
As for community engagement, it’s crucial. Respond to comments, engage with other pins, and remember, to some, Pinterest is considered a social platform. So, be social!
Final Thought on Pinterest Categories
There you have it, the top 12 Pinterest categories that can help grow your small or online business. But remember, Pinterest marketing is not a one-size-fits-all deal.
Experiment with these categories, see what resonates with your audience, and tweak your strategy as needed.
I’ll leave you with one last thought. Pinterest, like any social platform, is constantly evolving. Keep an eye on trending categories and new features. You never know where your next opportunity might lie!
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Rodney, a Pinterest marketing guru, initially ventured into the field to boost his wife’s cake business & blog. With his unique strategies, he tripled their page views in just 3 months. Now, he’s passionate about helping businesses harness the power of Pinterest. Off-duty, he’s a dessert aficionado!
