How to Create Pinterest Rich Pins for Your Website

Did you know using Rich Pins on Pinterest can really make your products stand out? These pins show extra details like the ‘Best Seller’ badge right on the pin, which means more people see what you’re offering and are more likely to interact. If you run a website, adding Rich Pins could really change the game for you.

Rich Pins are the upgraded version of regular Pins. They offer extra details that stay with the Pin as it’s shared. There are three types: article, product, and recipe. By adding metadata to your site, your Pins become more useful and engaging for users.

Setting up Rich Pins is simple. With tools like the Yoast SEO plugin, you can add metadata quickly. This small effort can lead to a big increase in engagement and website traffic.

Let’s learn more about Rich Pins and see how they can improve your website’s presence on this visual search engine.

Understanding Pinterest Rich Pins and Their Benefits

Pinterest Rich Pins are a big deal for businesses wanting to grow online. As a Pinterest expert, I’ve seen how they change marketing. Rich Pins add extra details right on the pin, making them more interesting and useful for users.

What Are Rich Pins?

Rich Pins are special pins that show more about your content. They have bold titles, your business name, and a logo. Pinterest likes these pins, so they show up more in searches and feeds.

Types of Rich Pins: Article, Product, and Recipe

There are three main types of Rich Pins for showing your content:

Rich Pin Type	Features	Best For
Article Rich Pins	Headline, author, description	Bloggers, text-based content
Product Rich Pins	Price, availability, purchase location	Online shops, e-commerce
Recipe Rich Pins	Ingredients, cooking time, serving size	Food bloggers, culinary businesses

Understanding Pinterest Rich Pin Types

Pinterest offers three main types of Rich Pins, each designed to improve user engagement by providing additional, real-time information directly within the Pin.

Product Pins 

These Pins display up-to-date details such as pricing, availability, and product descriptions. This real-time information helps users make informed purchasing decisions and directs them to your website for transactions.

Recipe Pins 

Ideal for food bloggers and culinary websites, Recipe Pins showcase ingredients, cooking times, serving sizes, and dietary information. This allows users to quickly assess recipes and encourages them to visit your site for full instructions.

Also, consider Tasty WP for your food blog. With its straightforward tools, you can engage more readers and grow your audience. Your recipes will appear professional and consistent, making a clear impact. Ideal for food bloggers aiming to connect with a broader community!

Article Pins 

Perfect for bloggers and publishers, Article Pins include the headline, author, and a brief description of the content. This provides users with a snapshot of the article, enticing them to read more on your website.

Why Rich Pins Matter for Your Website Traffic

Rich Pins can really increase your website traffic. With 93% of Pinterest users planning to buy and over 2 billion searches a month, Rich Pins makes your content pop. They lead to more clicks to your site, which means more people seeing your business.

Using Rich Pins means your content gets the best chance to shine on Pinterest. Whether it’s articles, products, or recipes, Rich Pins help you connect with your audience better.

Setting Up Pinterest Rich Pins for WordPress, Squarespace & Shopify

To enable Pinterest Rich Pins on your website, follow these steps:

1. For WordPress Websites

If your site runs on WordPress, you can activate Rich Pins by enabling Open Graph metadata. Follow these steps:

Install Yoast SEO Plugin:

Step 1: Go to your WordPress dashboard.

Step 2: Navigate to Plugins > Add New.

Step 3: Search for “Yoast SEO” and click “Install Now” and “Activate.”

Enable Open Graph Settings:

Step 4: Once Yoast is active, go to the plugin settings.

Step 5: Under “Social Sharing,” ensure the Open Graph Data Enable feature are turned on.

If Open Graph is enabled, Pinterest will automatically activate Rich Pins for your site.

2. For Shopify Websites

Activating Pinterest Rich Pins on Shopify is straightforward:

Install the Pinterest App:

1. Go to your Shopify dashboard and click “Apps.”
2. Search for “Pinterest” and add the app to your store.
3. Alternatively, log in to your Pinterest account, go to Settings > Claimed Accounts, and follow the steps to connect Shopify.

Once the app is installed, your Rich Pins will activate automatically.

3. For Squarespace Websites

Squarespace users can set up Rich Pins in a few clicks:

1. Go to your Squarespace dashboard.
2. Navigate to Settings > Connected Accounts.
3. Select Pinterest and connect your account.

Once your accounts are linked, Pinterest will enable Rich Pins for your site.

A Simpler Process in 2023

In the past, enabling Pinterest Rich Pins required manual validation, which could be time-consuming and confusing. 

Now, the process is automatic for WordPress, Shopify, and Squarespace users, as long as your website’s metadata is set up correctly.

Note: Any changes you make on your site will automatically update Article Rich Pins and Recipe Rich Pins. They will display information about your Product Rich Pin only if you comply with Pinterest’s merchant guidelines and your products are available.

Verifying Your Website with Pinterest

The last step is Pinterest verification. Go to Yoast SEO > Settings > Site connections. Click to claim your site on Pinterest, then get the verification meta tag. 

Put it in the Pinterest field in Yoast SEO and save.

How to Tell if a Website is Claimed on Pinterest

Not sure if a website is claimed on Pinterest? Here’s how to check:

1. Check the Profile
   Visit the Pinterest profile and look for the website URL in the bio section. If it’s clickable and has a checkmark, the website is claimed.
2. Look at Pins Linking to the Website
   Pins linking to a claimed website will show a small icon (favicon) next to the link. This indicates ownership.
3. Check Account Settings (For Your Own Profile)
   If it’s your account, go to Settings > Claimed Accounts. If the website appears there, it’s claimed.
4. Google Search
   Search for the website and Pinterest together (e.g., example.com Pinterest). If the site is claimed, the associated Pinterest profile often appears in the results.

Your site is now ready for Rich Pins, increasing your Pinterest presence.

Final Thoughts 

Rich Pins are a powerful tool to enhance the interaction of Pinterest users with your blog. By providing more context directly on the pin, they can drive higher traffic to your site and increase the overall engagement with your content.

Now that you’ve set up Rich Pins and are seeing the benefits for your product visibility, you might be wondering what’s next. 

For product sellers looking to further boost their credibility and reach on Pinterest, joining the Pinterest Verified Merchant Program is a great next step. 
Check out our detailed article on ‘How to Join the Pinterest Verified Merchant Program’ to learn how you can increase your Pinterest presence and gain the trust of more shoppers.

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