Best Times to Post on Pinterest for Maximum Exposure

If you’re looking to capitalize on the Pinterest platform for your business, you’ve come to the right place. I’ve got years of Pinterest marketing experience under my belt, and I’m excited to share with you some tried-and-true strategies for nailing down the best time to post on Pinterest.

Before we get into the meat of the matter, let’s set the stage. Pinterest, as you probably know, is a visual social media platform where users “pin” images and ideas they love. 

It’s an online treasure for small businesses, e-commerce, and bloggers because users are often there to browse and discover new inspirational content.

The demographics of Pinterest users vary, but generally, it’s dominated by females and has a significant presence of users interested in DIY, home decor, fashion, and food. 

However, every audience is unique, and knowing your specific audience persona can make all the difference in your Pinterest strategy. 

Why Timing Matters on Pinterest

On Pinterest, timing is everything. Pinterest’s algorithm loves fresh content, which means the more recent your post, the more likely it is to appear in your audience’s feed. 

Furthermore, Pinterest, like all other social media platforms, has “active hours”—times when users are most likely to be browsing. Posting during these hours increases the likelihood of your pins being seen, liked, shared, and, ultimately, driving traffic to your store.

When I first started using Pinterest for marketing, I had a set it and forget it mentality. I’d create my pins and just randomly post them throughout the day. 

While I did see some traffic, it wasn’t until I started to pay attention to posting times that I noticed a significant increase in engagement and traffic to my site.

General Guidelines for the Best Time to Post on Pinterest

Now, let’s get into the nitty-gritty: when should you post on Pinterest? According to several studies, the best days to post on Pinterest are Saturdays and Sundays, with peak times being in the evening. 

Weekdays can also be effective, with the highest engagement typically occurring on Tuesdays and Thursdays.

But remember, these are general guidelines. Your target audience may have different active hours. 

I once worked with a client who targeted professional chefs, and we discovered their Pinterest audience was most active early in the morning when they were looking for recipe inspiration!

How to Identify the Best Time to Post for Your Business

Now you might be wondering, “How can I find out when MY audience is most active?” The answer lies within Pinterest Analytics. 

You can monitor when your pins receive the most engagement and plan your future posts around these times.

Don’t be afraid to experiment, either. A/B tests different posting times and measures your engagement. When I started to do this, I found that while general peak times worked, there were also off-peak times when my posts got surprisingly high engagement. 

These “hidden gem” time slots can give you an edge over competitors who only stick to general best times.

Other Tips for Maximizing Your Engagement and Traffic 

1. Optimize your profile: Create a compelling and descriptive profile that accurately represents your brand. Use relevant keywords in your profile name, username, and bio to help users find you in search results.

2. Create visually appealing pins: Invest time in designing high-quality and eye-catching pins. Use high-resolution images, compelling graphics, and readable fonts. Vertical pins tend to perform better on Pinterest, so aim for a 2:3 aspect ratio.

3. Use keyword-rich descriptions: Craft keyword-rich descriptions for your pins, boards, and profile. Research and incorporate relevant keywords that your target audience is likely to search for on Pinterest. This will improve the discoverability of your content.

4. Utilize rich pins: Enable rich pins for your website or blog. Rich pins provide additional information about your content and make it more engaging for users. There are different types of rich pins, such as article pins, recipe pins, and product pins, depending on your content category.

5. Create and curate boards strategically: Organize your pins into boards that align with specific themes or interests. Be strategic with board names, using keywords when appropriate. Mix your own content with curated content from other users to provide a well-rounded experience for your audience.

6. Engage with the Pinterest community: Interact with other users by liking, commenting on, and repinning their content. Engage in group boards, follow relevant accounts, and build connections with influencers in your niche. This helps increase your visibility and can lead to more followers and engagement.

7. Promote your pins: Consider using Pinterest advertising options, such as promoted pins, to reach a larger audience and boost your engagement and traffic. Set clear goals, target your audience effectively, and monitor the performance of your promoted pins to optimize your campaigns.

8. Utilize Pinterest analytics: Take advantage of Pinterest’s analytics tools to gain insights into your audience, pin performance, and trends. Use this data to refine your strategy, identify popular content, and understand what resonates with your audience.

9. Integrate with your website: Add Pinterest sharing buttons to your website or blog to make it easy for visitors to save and share your content on Pinterest. This can drive more traffic and increase your overall visibility on the platform.

Tips for Scheduling Pinterest Posts

As an online business owner, you’ve got a lot on your plate. That’s where scheduling tools can come in handy. Tools like Tailwind or Planoly allow you to plan your posts in advance and automate posting at optimal times. 

I remember when I first discovered scheduling tools – it was a game-changer! Suddenly, I could ensure I was posting at those peak times, even if I was busy with other aspects of my business.

But what is also great, Tailwind has a new tool called Tailwind Ghostwriter, to help with copywriting and even blog posts. 

Wrapping Up

Figuring out the best time to post on Pinterest isn’t an exact science, but with a bit of strategic planning and testing, you can find the sweet spot that works for your business. Remember, understanding your audience’s behavior on Pinterest is an essential step toward success.

So, go ahead, and use these insights as a starting point, but don’t be afraid to experiment and refine your strategy. Your Pinterest audience is waiting, so get out there and start pinning!

Interested in hiring me for Pinterest management? Have questions on how to get started? Fill out the form below. 

And hey, if you found this helpful, feel free to share this article on Pinterest or with business owners!

Also, make sure to explore my other Pinterest-related articles for more valuable tips and tricks. Happy pinning!

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