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Remember the time when everyone thought Pinterest was only for DIY crafts and cake recipes? Oh, how times have changed. If you’re running a service-based business, you might be wondering if Pinterest could be a goldmine for leads. Well, spoiler alert: it can be.
I remember working with a Farmhouse Home Decor business owner who once scoffed at Pinterest. Fast forward a year, and Pinterest became her top traffic source!
From Art Supplies stores to Personal Trainers, let’s get into how Pinterest marketing can improve your business.
The Power of a Business Account
I mean, why not just use a regular account? said a Book Publisher Company I worked with. They soon realized the difference.
Setting up for Success
Your regular account won’t give you the distribution power or insights a business account does. It’s like choosing between a bicycle and a sports car when you’re trying to win a race. Claiming your website on Pinterest and setting up rich pins are added bonuses.
Just imagine tracking your leads, seeing the type of content they interact with, and tweaking your strategy accordingly. It’s like being handed a treasure map!
Mastering Pinterest SEO
Contrary to some beliefs, Pinterest is as much a search engine as it is a social platform. Just ask any Art Supplies store trying to showcase their products!
Keyword Research
The right keywords on Pinterest might be different from what you’d use on Google. For instance, while Google users might look for “best art supplies,” Pinterest users might be searching for “watercolor painting starter kit.”
By using tools and diving deep into Pinterest, you get to be in your potential client’s shoes (or in their search bar) and know exactly what they’re looking for. Also, you will crush your competition by mastering Pinterest SEO.
Spying on the Competition (the Ethical Way)
I remember advising a Personal Trainer client to look into competitor profiles. No, not for some cloak-and-dagger stuff, but to simply understand what works in their niche.
Discover & Analyze
Search for your service, e.g., “personal fitness coach”, and see who pops up. The accounts with tons of engagement? Take notes. Look at their pin designs, board structures, and even the keywords they use.
This isn’t about copying but about understanding the Pinterest landscape for your service.
Riding the Trend Wave
There’s a certain ebb and flow to Pinterest, especially with its seasonal nature. I once helped an Art Supplies store promote summer outdoor painting kits in spring, and guess what? By summer, they were all the rage.
Staying Relevant
Understanding what’s trending on Pinterest can give you a massive advantage. Use Pinterest’s trend feature, and be proactive. If you’re a wedding photographer, start pushing winter wedding ideas in the fall. Stay a step ahead, and Pinterest will reward you for it.
Crafting the Perfect Pinterest Sales Funnel
After working with a Farmhouse Home Decor client, I realized how crucial a Pinterest sales funnel is. Imagine having guests over but nowhere for them to sit. Crafting a strong Pinterest sales funnel ensures that every visitor has a clear path to follow, just like providing the perfect seating arrangement for guests.
If you’re ready to take your funnel strategy even further, check out our article: ‘Pinterest Full Funnel Marketing Made Simple’. It breaks down each stage of the funnel and shows you how to guide users from discovery to conversion effectively.
From Click to Conversion
When pinners click on your pins, they’re interested. Now, where are you taking them? A blog post, a sign-up page, a product page? Wherever it is, ensure that there’s a next step ready for them. Maybe it’s a newsletter sign-up or a discount on their first consultation.
Consistency is Key
It’s like going to the gym. You can’t do a 5-hour workout once a month and expect results. I advised a Personal Trainer on this very aspect of their Pinterest strategy.
Routine & Tools
Regular pinning keeps you in the Pinterest game. Tools like Tailwind can be your best friends here, letting you schedule pins and ensuring you remain consistent. If Pinterest feels like another chore on your list, maybe it’s time to consider a Pinterest manager.
Tailwind Communities: The New Group Boards
Back in the day, group boards were all the rage. But today? Tailwind communities are where it’s at. Imagine being part of a community that boosts your pins because they’re genuinely interested in what you offer!
Finding Your Tribe
With Tailwind communities, you’re not just pinning into the void. You’re actively reaching audiences that care. For niche businesses, this can be a game-changer.
Playing the Long Game
Results on Pinterest can sometimes be like watching a pot of water and waiting for it to boil. But when it does, it’s worth the wait.
Patience & Persistence
Sure, we all want overnight success. But remember, Pinterest, much like Google, plays the long game. So if you’ve been pinning for months without significant traction, hold tight. Your efforts will bear fruit.
Final Thoughts
From my experiences helping everyone from book publisher companies to personal trainers, Pinterest has proven its worth in generating leads repeatedly. All it asks for is a bit of strategy, patience, and understanding. Jump in, and your next client could be on a Pinterest board waiting for you.
Ready to pin your way to success? Let’s get started!
Save this for later! 👇
Rodney, a Pinterest marketing guru, initially ventured into the field to boost his wife’s cake business & blog. With his unique strategies, he tripled their page views in just 3 months. Now, he’s passionate about helping businesses harness the power of Pinterest. Off-duty, he’s a dessert aficionado!
