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Every year, Pinterest releases its much anticipated Pinterest Predicts report, offering a sneak peek into the trends that will shape the platform and the world in the coming year.
If you’re a business owner, creator, or marketer, this report is more than just a fun read; it’s a roadmap to understanding what your audience will be searching for, engaging with, and purchasing.
But how can you use this information to drive traffic to your products or services? Let’s take a look into what Pinterest Predicts is all about and learn how you can use it to thrive on the platform and beyond.
What Is Pinterest Predicts?
Pinterest Predicts isn’t just another trend report. It’s a data-driven forecast based on rising searches and user behavior on the platform.
Unlike other social media trends that focus on what’s happening right now, Pinterest Predicts identifies what’s likely to trend in the future. Think of it as your crystal ball for online marketing.
Why Should Businesses Care?
Pinterest has over half a billion monthly users globally. That’s a big group of people with different tastes and interests. For businesses, this is a goldmine.
Pinterest users also tend to spend more money than users on other platforms. This makes Pinterest a great place to grow your brand and increase sales.
Plus, Pinterest has been right about trends 80% of the time for the last few years. It spots new patterns and guesses what people will want next.
By understanding and leveraging Pinterest Predicts, you can:
- Reach the Right Audience: Align your products or services with emerging trends that your audience will love.
- Improve Visibility: Pinterest will actively promote these trends, meaning content aligned with them has a better chance of appearing in users’ feeds.
- Stay Ahead of Competitors: Be the first to tap into new trends and establish yourself as a leader in your niche.
Key Trend Categories to Watch in 2025
The latest Pinterest Predicts report shows exciting trends for 2025. These trends cover Chaos Cakes, Nesting Parties, Pickle Fix, Dolled Up, and more.
They help businesses understand what consumers want, so they can meet those needs. Here are some trends from the report, along with examples and suggestions on how you can leverage each one to your advantage.
1. Cherry Coded
Deep reds are on the rise. People are searching for “dark cherry red” and “cherry vibe” as they look for bold, dramatic ideas in fashion, home decor, and more.
How to use it: Share Pins featuring cherry-colored products, outfits, or decor. Create mood boards or tutorials that help your audience bring this striking color into their homes or wardrobes.
2. Castlecore
Medieval-inspired looks are gaining popularity. From antique jewelry to chainmail, searches for “castle house plans” are up by 45%.
How to use it: Post content showcasing medieval-inspired decor, jewelry, or clothing. Include ideas for creating castlecore looks or hosting themed events that embrace this trend.
3. Goddess Complex
Gold accents are shining in beauty and fashion. Searches for “goddess energy aesthetic” are up 200% as people lean into luxe, golden looks.
How to use it: Highlight gold accents in makeup, accessories, and decor. Share tutorials or styling tips that show how to incorporate these elements into everyday life.
4. Fisherman Aesthetic
Coastal-inspired styles are making waves. Searches for “cable knit sweaters” have jumped 110%, signaling interest in comfy, nautical looks.
How to use it: Create Pins featuring coastal outfits, DIY knitting patterns, or home decor ideas with a seaside twist. This trend combines comfort with timeless appeal.
5. Aura Beauty
Vibrant, mood-based makeup is gaining traction, with searches for “full color makeup” up 400%. People are embracing bold, expressive styles.
How to use it: Post makeup tutorials that focus on colorful, mood-reflecting looks. Share product recommendations or before-and-after transformations to inspire your audience.
6. Modern Surrealism
Surrealist art is finding its way into home decor and events. Searches for “modern surrealism” have risen 70% as people seek unique, artistic inspiration.
How to use it: Share creative ideas for decor or parties that incorporate surrealist elements. Pins with visually stunning and imaginative designs will capture attention.
7. Rococo Revival
Lavish and opulent designs are coming back. Searches for “rococo party” are up 140%, as people look for ways to incorporate this elegant aesthetic into their lives.
How to use it: Post Pins featuring Rococo-inspired fashion, home decor, or party themes. Provide simple guides for achieving this luxurious style at home.
8. Moto Boho
A mix of bohemian and motorcycle-inspired fashion is gaining traction. Searches for “boho outfits” have soared by 800%.
How to use it: Create outfit boards that combine boho flowy pieces with edgier biker-inspired styles. Offer styling ideas to help your audience try this trend for themselves.
9. Sea Witchery
Mermaid-inspired beauty trends are everywhere. Dark siren makeup and wet hair looks are trending, with searches for “dark siren makeup” up nearly 700%.
How to use it: Share makeup tutorials or hairstyles inspired by the ocean. Highlight products or techniques to help your audience achieve these dramatic, mystical looks.
10. Primary Play
Bold primary colors are bringing a playful energy back to design. Searches for “hand painted wall patterns” have increased by 60%.
How to use it: Post content that features bright, primary-colored designs in home decor, fashion, or art. Share DIY projects or tips for adding color to everyday spaces.
These are just a few of the trending forecasts highlighted in the Pinterest report, giving you a look at what’s popular on the platform.
To learn more about the full range of trends and insights, check out the official Pinterest Predicts 2025 report.
Interested in learning how Pinterest Predicts can benefit your business? Read on for expert tips to help your brand thrive. 👇
How to Use Pinterest Predicts for Your Business
Here are some tips for using Pinterest Predicts to grow your brand:
1. Start with Research
Begin by exploring the Pinterest Predicts page to get a clear understanding of the featured trends. Pay attention to the colors, themes, and keywords highlighted in each trend.
Evaluate which of these trends align with your brand’s identity and offerings, ensuring they naturally complement your products or services.
2. Incorporate Trendy Elements
Once you’ve identified trends that resonate, integrate their elements into your content. Update your product photography, blog visuals, or pins to reflect trending aesthetics such as Gothic or eco-friendly styles.
Using popular colors like greens, golds, or dark reds can make your visuals feel current and appealing to your audience.
3. Use Trend Keywords
Optimize your content by including trend-related keywords. For example, if you’re working with the Castlecore trend, consider using terms like “Medieval decor,” “Gothic design,” or “ancient castle vibes.”
These keywords help position your content in a way that aligns with what your audience is searching for.
4. Create Trend-Focused Content
Think about how each trend can fit into your niche. A jewelry brand might introduce a collection inspired by timeless elegance, while a bakery could design cakes that reflect Castlecore’s intricate and ornate styles.
A sustainable fashion brand could highlight their eco-conscious designs within a trend like Terra Futura.
5. Experiment and Adapt
Not every trend will resonate equally with your audience, so it’s important to test different approaches.
Try out various styles, themes, and keywords to see what connects best. Monitor your analytics to identify which pins and strategies perform well, then refine your approach based on those insights.
6. Post at the Right Time
Timing is key to maximizing the impact of your content. Pinterest trends often gain traction before they appear mainstream, so start incorporating them early.
Planning your content around seasonal or trend-driven demand ensures it reaches your audience when interest is at its peak.
While timing is crucial, knowing how to spot and use these trends is equally important. Pinterest’s Trends Tool can help you identify what’s gaining traction and how to align your content with those interests.
Let’s see how this tool can help you turn trends into opportunities for your business.
Pro Tip: Leverage Pinterest Annotations
Pinterest assigns “annotations” (or labels) to pins based on their content. Understanding how these annotations work can help you optimize your pins for maximum visibility.
For example, if you’re creating content for the Fisherman Aesthetic, make sure your pins include related visuals and keywords like “nautical decor” or “blue and white designs.”
If you want to learn more about Pinterest Annotations and tips on finding them, take a look at our post about keyword research on Pinterest.
Making the Most of Pinterest Trends
Pinterest’s Trends Tool is an invaluable resource for spotting what’s catching users’ attention in real time. It gives you actionable info about trending topics, helping you craft content that connects with what people are actively searching for.
This feature is especially useful for aligning your strategy with seasonal or niche trends, like the “fitness vision board” trend that’s buzzing for the New Year 2025.
For example, if “fitness vision board” is gaining traction, you can create pins showcasing goal-setting ideas, workout inspiration, or healthy lifestyle tips.
The key is to meet users where they are – at the intersection of their interests and your content.
Here’s how you can make the most of trends like this:
- Use relevant keywords, such as “fitness goals” or “vision board ideas,” in your pin titles and descriptions.
- Publish content early to catch seasonal interest while it’s heating up (think New Year resolutions in December!).
- Consider creating Pinterest Ads to amplify your reach and connect with users who are already searching for fitness-related inspiration.
With the Trends Tool, you’re not just following trends – you’re strategically positioning your content to thrive within them. Keep an eye on this feature to stay ahead of the curve and make your pins stand out!
What If Your Business Doesn’t Align with a Trend?
Not every trend will match your products or services, and that’s completely okay! Think of Pinterest Predicts as a source of inspiration.
You might find opportunities to expand your offerings by introducing new products inspired by the trends. Or, you could refresh your existing content with updated visuals or themes that align with what’s popular.
It’s also a great way to spark ideas for creative collaborations or even seasonal campaigns that resonate with your audience.
Final Thoughts
Pinterest Predicts is a key tool for businesses wanting to lead and connect with their audience. It uses data and visuals to help companies make engaging content. This way, they can improve their Pinterest marketing strategy and grow.
Pinterest is growing, and using trend forecasting and visual content optimization is becoming more important. This is crucial for success online.
The Pinterest Predicts report shows trends in fashion, home decor, food, and tech. By matching their content with these trends, businesses can be trend-setters. They can capture their audience’s attention and stay ahead.
Pinterest’s trend forecasting and analytics tools help brands improve their strategies. This ensures their content connects with their target audience.
Businesses that use Pinterest Predicts will do well in the future. By keeping up with trends and optimizing their visual content strategy, they can build strong connections. This leads to more engagement and growth.
Did you find this article helpful? Be sure to save it for later! 👇
Rodney got into Pinterest marketing to help grow his wife’s cake business. In just three months, his strategies tripled their page views. Now he helps other businesses grow with Pinterest too. When he’s not working, you’ll probably find him enjoying something sweet.
