Why You’re Seeing Pinterest Views Dropping (And What to Do About It)

If you’ve noticed your Pinterest views dropping, I completely understand. I’ve seen it happen with one of my clients who’s in the food niche. 

From October to December, we saw a huge jump in views, moving from 250k to over 2 million by the end of December. But when January came around, those numbers dropped sharply, from over 2 million to under 500k by February. 

The main reason? Viral pins from the holiday season. Once those seasonal topics lost interest, the views naturally went down.

Pinterest views dropping is something that happens to a lot of people. But the good news is that understanding why it happens and knowing what to do about it can help you get your views back up.

What Are Monthly Views on Pinterest?

Let’s start by making sure we know what monthly views mean. On Pinterest, monthly views show how many times your pins are seen over the course of a month. 

This includes when your pins appear in search results, users’ feeds, or when they are shared on other pins. While this is a good way to track how far your content is reaching, it doesn’t always tell you how much people are interacting with your content. 

You also want to look at things like saves, clicks, and website traffic to get the full picture. Now that we know what monthly views are, let’s jump into why they might be dropping.

Claim and Verify Your Website – Why It Matters 

Claiming and verifying your website on Pinterest is a vital step. When you take this step, you’re not just adding a badge of credibility to your profile, you’re also letting Pinterest know that your account is the real deal. 

With a verified website, Pinterest can pull more detailed information from your site, which can increase your visibility and help your pins get more engagement.

The process is pretty simple: just add a small snippet of HTML code to your website and follow Pinterest’s verification instructions. 

A little extra tip, make sure your website is mobile-friendly and optimized for a smooth user experience. This not only builds trust but also encourages visitors to stick around and explore all the great content you have to offer.

If you’d like to learn how to claim your website, check out our article on ‘How to Create Pinterest Rich Pins.’ You’ll find step-by-step instructions on how to claim your site at the end of the article.

Become a Verified Merchant (If Applicable)

If you run an online store, becoming a verified merchant can really increase your credibility. That special badge tells both Pinterest and your audience that your business is trustworthy and well-vetted. 

It might not deliver instant overnight success, but it sets a solid foundation for long-term organic growth.

To get there, first check out Pinterest’s requirements to see if you qualify for the verified merchant badge. Once you know you’re eligible, go ahead and apply for verification. 

Then, be sure to highlight this badge in your marketing materials, it’s a great way to reassure potential customers and stand out from the crowd.

If you’re unsure how to join or have been denied entry to the Pinterest Verified Merchant Program, click here to learn the steps for gaining acceptance.

Why Pinterest Views Are Dropping

1. Seasonality

One of the biggest reasons for a drop in Pinterest views is seasonality. If you’ve created content around a specific holiday or time of year, you might see a spike in views during that period, but once it’s over, the views naturally decrease. 

For example, pins related to Christmas, New Year’s, or holiday meals are huge in December. But after those events pass, interest drops, and so do the views.

I saw this firsthand with my client in the food niche. Pins featuring Christmas desserts performed well in December, but by January, people weren’t as interested in those topics.

What to Do About It:
Focus on evergreen content, content that stays relevant year-round, like “how-to” guides or tips that aren’t tied to a specific season. You can also use Pinterest Trends to find out what’s trending for the next season and create content based on that.

2. Pinterest’s Algorithm Changes

Pinterest’s algorithm is always being updated. These changes can impact which content gets shown more often. In the past few years, Pinterest has started to favor fresh content over older pins. 

If you’ve been reusing the same pins over and over, they might not be getting the same attention they once did.

What to Do About It:
Make sure you’re posting new pins regularly. Keep your content fresh and relevant to what people are looking for right now. Updating older pins with new images or titles can also help them perform better.

3. Increased Competition

Pinterest has become a more popular platform for creators, which means there’s more competition for space in users’ feeds. More content is being posted, and that can make it harder for your pins to stand out, especially if there are lots of others in your niche.

What to Do About It:
To stand out, focus on creating high-quality pins that grab attention. Make sure your designs are clear, visually appealing, and aligned with your brand. You can also experiment with Pinterest Ads to help your content reach more people. 

4. The Need for Fresh Content

Pinterest is all about fresh content. If you’ve been posting the same images or pins without making updates, they might not get as much visibility. Pinterest tends to prioritize new content because it keeps the platform interesting and engaging for users.

What to Do About It:
Post new, fresh pins regularly. Even if the content is the same, changing the design or the way you present it can make a big difference. Also, try using different types of pins, like carousel pins, video pins, or infographics, to keep things fresh and interesting.

5. Content Saturation

If you’re in a popular niche, you may be dealing with content saturation. This means there are a lot of similar pins out there, which can make it harder for yours to get noticed. When there’s a lot of competition in a specific category, your pins can get lost in the shuffle.

What to Do About It:
Focus on differentiating your content. Make sure your pins stand out from others. This could mean experimenting with different designs, pin size, focusing on niche topics, or using better images. The goal is to make your pins stand out and become something users want to click on and save.

How to Fix Pinterest Views Dropping

Now that we know why Pinterest views are dropping, let’s talk about how you can fix it. Here are some things you can do to get your views back on track.

First, post fresh content regularly. Pinterest’s algorithm favors new content, so staying active by posting new pins will keep your account visible. Adjust your content to match seasonal trends by keeping an eye on Pinterest Trends and using that information to create timely posts

Second, optimize your pins for better performance. Make sure your images are high-quality, your pin titles are clear, and your descriptions are optimized for Pinterest’s search algorithm. This will help your pins get discovered by more people.

Additionally, Google Analytics is a great tool to help you track how Pinterest traffic is interacting with your website. You can see which pins are driving traffic, which helps you determine what content resonates with your audience. Use this data to create more of what works and fine-tune your strategy to keep those views up.

Finally, for ecommerce brands or service providers, if your organic reach is slowing down, consider using Pinterest Ads to increase visibility.

Promoted pins help you get your content in front of more users, especially when you’re trying to get more engagement during a slower period. 

If you’re looking to increase your reach and aren’t sure whether Prompted Pins or Pinterest Ads is the better choice, click here to find out which option is right for you.

Final Thoughts

Pinterest views dropping can be frustrating, but it doesn’t have to last forever. Seasonal shifts, Pinterest’s algorithm changes, and increased competition all play a part, but by staying on top of trends, updating your content regularly, and experimenting with new types of pins, you can get your views back up. 

With some consistency and strategy, you’ll be able to continue growing your presence on Pinterest.

Don’t forget about this! Pin it now to find it later! 👇